It's not a case of whether or not your business is doing social media work, it's how well you are doing it
It's fair to say that often we are inundated with email campaigns and unfortunately, some of it still feels spammy, but there's no denying the impact a well-crafted message can have on your customers and potential new clients
There are three equally important factors for successful campaigns The data, content and frequency
We can segment your data so we are sending the right message to the right people. If you have small database we can also help to grow this with high-quality subscribers
email campaigns give you the opportunity to share highlights of the previous (or next) week/months content, featured products, blogs, offers, industry-related news, videos. It's also good to refer to real-time world events such as wishing clients a "Happy Christmas" as well as celebrating your own achievements such as Anniversaries or announcing new partnerships
Too many emails will spam your audience, too few will leave them disengaged. Depending upon the sector your business is within, there's a thin line that you need to fall within.
Email marketing helps you connect with your audience to promote your brand and increase sales or enquiries. You can do a lot of things with emails, like sell products, share news, improve your cart abandonment rate or tell a story.