Whether you’re selling furniture, insurance policies or even trying to find potential buyers for properties, getting noticed on social media can be a huge advantage for your business.
It’s not just about going viral and gaining a million followers - just assembling a loyal and relevant audience of a few thousand people is already enough to help signal boost both your current marketing efforts and the efforts associated with any new product you decide to launch.
So without further ado, let’s take a look at a few things you should know about before throwing the kitchen sink at social media marketing!
1 – Target your relevant audience
Facebook and Instagram ads in particular are based on a relevancy score, the more relevant your ad is to your target audience, the less you will pay for a result. It really is quite that simple!
It’s equally as important that you make sure you’re posting engaging organic content with a specific target demographic in mind.
Having a clear audience in mind will also help you find the groups where those users congregate, or which hashtags they use, depending on the platform you’re using.
6 - Make friends with influencers
You don’t necessarily need to sponsor an influencer to earn their goodwill. Plenty of content producers in niches relevant to your product would be eager for the opportunity to interview a member of your staff or tour one of your facilities. And of course, sponsoring influencers is also a good way to get more people to pay attention to your page and your products.
If you're interested in learning more or improving your company's social media presence, feel free to contact me at [email protected]